Press Kit

A wine cellar book for iPhone, iPad, and Apple TV, launching December 2, 2026.

About The Butler’s Book

The Butler’s Book is a wine cellar app for iPhone, iPad, and Apple TV that doesn’t require an account. A collection lives in the person’s own iCloud, and a household can share one through iCloud, so SLANT never holds anyone’s cellar.

The app began as a simple web app for my own wine, running on a Mac at home. More and more friends asked to use it because of its simplicity, so SLANT, my small brand agency in Greenville, SC, rebuilt the app in SwiftUI for iOS and tvOS.

What’s unique is how it adapts. Setup asks if you think about wine by grape, region, country, or style (or all of it), and the cards and filters adjust accordingly, allowing the user to further customize at any time. Scanning a photo of a label fills in the details and if you adjust the details from a scan, the book offers to remember the adjustments as a house rule, so the next bottle is filed your way.

I hope you enjoy this beautifully simple wine tool.

Christopher Cecil

Founder + Creative Director at SLANT,llc

The Fact Sheet

Detail	The Butler’s Book
Publisher	SLANT, LLC
Release date	December 2, 2026
Platforms	iPhone and iPad (iOS 26 or later) · Apple TV, for browsing only (tvOS 26 or later)
Price	Free, with unlimited wines and 10 trial label scans
Full Service	$2.99/mo or $19.99/yr · 150 label scans a month, household sharing, more than one collection, and automatic filling in notes, region, and style for wines entered by hand or imported from a list
Always free	Typing in wines, importing a list, share cards, export, and Apple TV
Available in	United States, Canada, United Kingdom, Ireland, Australia, and New Zealand (English only)
Age rating	18+
Privacy	No account. Apple’s privacy label says the app doesn’t track you, and lists label photos, wine details, a device ID, and purchase history as used for app functionality and not linked to you.
Website	thebutlersbook.app
Press contact	Christopher Cecil · ccecil@slantastic.com

Screenshots

For those who know what they like

A beautifully simple way to keep track of your wine collection.
Add a bottle in seconds

Photograph a label and the book fills in the details. It can even complete wines you’ve imported or typed in.
Know what you have and where

Keep track of everything you have and where it’s kept from the cellar to the fridge.
Make it your own

Choose how your wines are displayed and organized. Teach the book how you prefer to catalog them, and it remembers for next time.
Bring your collection with you

Import your existing collection from any app that exports a CSV, so you’re not starting over.
Always be ready to host

See what's ready to drink, what you're running low on, and what to pick up next.